
work.
design(ed) to engage
We believe that everything we do has an impact on us and our surroundings.
Which is why we aim for the greatest and most positive outcome
with everything we create.

branding.
Branding is the art of creating a holistic story in the mind of the customer that strikes his imagination and evokes a feeling a belonging. Branding is more than aesthetic, it is the craft of recognizing the heritage and capturing it in a unique way by fueling it with emotions and energy.
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NICHE has specialized in scaling value-driven brands at any stage of the company lifecycle. We work very closely with founders, CEOs and their teams within start-ups and corporates in order to successfully launch new brands, products or markets.
We strive for innovation and inspiration in order to shape and scale your business into a unique personalized experience.
MARKET RESEARCH & INSIGHTS
BRAND DNA & IDENTITY
BRAND POSITIONING
NAMING & LOGO DESIGN
BRAND GUIDELINES

brand activation.
Great thoughts are nothing without great communication.
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We from NICHE believe that we as humans carry great potential within us. We just gotta have the courage and drive to tap into it to carry it into the world. Same applies to our clients and their projects, which is why we support in making the most of your brand and its potential, as well and help you tell the story behind.
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Brand Activation aims to create a unique and memorable experience between you and your customers. Our goal is to create an integral concept that mirrors the brands values and inspires customers. Ranging from creative online touchpoints to in-store and field samplings or pop-ups.
BRAND MESSAGING
BRAND TEMPLATES
CREATIVE TOUCHPOINTS
SAMPLING CAMPAIGNS
LAUNCH & ROLL-OUTS


expansion to the UAE.
The UAE market is one of the most promising and fastest growing markets in the current century. Which is why NICHE has seen the potential for international companies and brands to scale their business in the Gulf region.
Next to it’s pro-business environment and favorable tax-regulations, Dubai also convinces with a huge amount of pending possibilities and demand for companies and brands to step into a diverse market fueled by rapid growth and immigration of expats.
Whether you’re planning to open a new company or branch in Dubai, import your products to the UAE or need a tailored solution on how to optimize your processes or business situation, NICHE provides you with an extensive understanding on how to exhaust the benefits Dubai has to offer as one of the world’s greatest trade and investment hubs.
While our office is located in the heart of Dubai's Silicon Oasis, we operate globally and have a continuously growing network of local and international partners in order to ensure upper-class service and high-level consulting.