How to turn Businesses into Experiences through Branding

Everyone of us craves for belonging and the sense of feeling understood. Especially in today's world where we can sometimes feel overwhelmed by the amount of choices, Branding plays an essential role in the success of a business. Brands offer orientation and generate trust and loyalty by fulfilling (sub)conscious needs through associated feelings and experiences.

Seth Godin put it straight and defined "The value of a brand is how much extra am I paying above the substitute. And if I am not paying extra, there is no brand."

Most of us have some kind of preferences, whether it is about consumer goods like fashion, lifestyle or cosmetics for example. In order to grasp the impact, perfumes offer an amazing example of how powerful brands can really be and how huge the margin is, if you’ve built and emotionally charged up a brand. Even if there’s a substitute product, that recreated the exact smell, customers would still go for the +200$ version in spite of the fact that others couldn’t even tell the difference or see the actual product.

So it has to be more than just the „image effect“ and outer perception that catches and bonds customers to their favorite brands.

That’s where the power of branding comes through. It goes deeper and often can’t be explained on a rational basis since it is much more about the emotional scale.

Branding is more than aesthetics. It not just the name and a fancy logo, that represents your company. It is an identity and overarching concept, that is built upon a solid foundation of a vision, purpose and the values of your business.

Branding is all about consistency in all your (inter)actions. It shows people who you are, why you’re doing what you’re doing and how you want your customers to feel like when connecting with you, your products, services and team.

---

Here at NICHE concepts. we’re specialized in creating far-reaching concepts and operational plans that aim towards the growth of you and your brand. We focus on the generation of genuine emotions and profound interactions in order to make a lasting impression and increase brand awareness, for the purpose of achieving maximum ROI.

Get in touch with us, we’re always eager to help and bring out the most of you and your business. Tell us about you and your goals during a first consultation.